Your Pool Deserves
Expert Care Every Season
Aqua Blue Pool Service delivers weekly maintenance, renovations, and new construction for Central Texas homeowners — backed by over 25 years of hands-on experience.
SERVICES
Complete Pool Services for Central Texas Homeowners
From weekly service to full renovations, Aqua Blue handles every aspect of your pool — so you can focus on enjoying it.
Weekly Maintenance
Consistent, reliable pool care that keeps your water crystal clear all season long. Chemical balancing, skimming, brushing, and equipment checks every visit.
Renovations & Remodels
Transform your aging pool into a stunning backyard centerpiece. Replastering, tile replacement, coping upgrades, and deck resurfacing.
New Construction
Custom pool design and construction built to your vision. From concept to completion, Aqua Blue delivers quality craftsmanship for Central Texas homes.
Equipment Repair
Expert diagnosis and repair of pumps, heaters, filters, and automation systems. Pentair, Hayward, Jandy, and Polaris certified.
Safety & Covers
Pool safety covers and baby fences installed to protect your family. Loop-Loc covers and BMBSI-certified safety barriers.
Green-to-Clean
Rescue your green, cloudy pool with our intensive treatment program. We'll restore water clarity and balance in as little as one visit.
25+
Years Serving
Central Texas
ABOUT AQUA BLUE
Trusted Pool Professionals Rooted in Central Texas
Aqua Blue Pool Service & Gutter Maintenance is a locally owned and operated business based in Troy, Texas. Owner-operator Josh Ellsworth has built a reputation for reliability, quality craftsmanship, and genuine care for every customer's pool.
With over 25 years of professional experience, Aqua Blue handles everything from routine weekly service to complete pool renovations and new construction — giving Central Texas homeowners a single trusted partner for all their pool needs.
- Over 25 years of professional pool service experience
- Certified in Pentair, Hayward, Jandy, and Polaris systems
- Locally owned and operated in Troy, Texas
- Serving Temple, Belton, Killeen, Salado, and surrounding areas
- Full-service from weekly maintenance to new construction
DIGITAL FOOTPRINT AUDIT
Where Aqua Blue Stands Online Today
Website
Strong
Modern, professionally designed site built by Morether Creative Agency. Clear CTAs, service pages, and lead capture form.
Google Business Profile
4.8 / 5.0
Strong rating with 20 Google reviews. However, review volume is low compared to top local competitors who have 100+ reviews.
Yelp
2.8 / 5.0
Only 6 reviews with polarized sentiment. Negative reviews citing unresponsiveness are visible to potential customers.
Angi (Angie's List)
0 Reviews
Listed as 'New on Angi' with zero reviews — a missed opportunity on a major home services lead generation platform.
Fragmented
Multiple similarly-named Facebook pages exist, diluting brand presence and confusing potential customers.
Underutilized
@aquabluepools274 exists but has minimal activity. A highly visual platform ideal for showcasing pool work is going unused.
Local SEO (Google Maps Pack)
Not Ranking
Aqua Blue does not appear in the Google Local Pack for 'pool service Temple Texas' — losing visibility to competitors daily.
110+ Followers
Company page exists with 110+ followers. Not a primary lead channel for residential services but adds credibility.
PROPOSED STRATEGY
A Three-Phase Roadmap to Sustainable Growth
Start small, prove the model, then scale. No surprises, no black boxes — just transparent marketing that builds your business.
Phase 1 · Month 1–3
Google Ads — Get the Phone Ringing
You're invisible in Google search right now. People in Temple, Belton, and Killeen are searching for pool service and new construction every day — and your competitors are getting those calls. Phase 1 fixes that immediately.
- Full Google Ads account setup under your LLC — you own it, always
- Keyword research targeting high-intent searches: 'pool service Temple TX', 'pool remodel Belton', 'new pool construction Killeen'
- Call-focused ads designed to drive direct phone calls, not just clicks
- Transparent cost-plus pricing — you set the ad budget, we add our management fee on top
- Monthly reporting so you see exactly what's spent and what it produced
- Conservative start at $500/mo to establish baseline acquisition cost, then scale
EXPECTED OUTCOME
Within 30–60 days, you'll know exactly what it costs to acquire a lead — and whether it's worth scaling.
Phase 2 · Month 3–6
Social Media & Content — Build the Brand
Once Google Ads is producing consistent leads, we layer in social media. Instagram and Facebook are perfect for a pool company — the work is visual, the transformations are dramatic, and your 25 years of experience is a story worth telling.
- Consolidate and clean up fragmented Facebook pages into one authoritative presence
- Activate and grow @aquabluepools274 Instagram with consistent before/after content
- On-site video shoots of active remodels and completed projects
- Customer testimonial capture — turn your 4.8 Google rating into shareable content
- Consistent posting cadence managed by Cen-Tex — you don't have to touch it
- Ads run from your business pages, not ours — your brand, your audience
EXPECTED OUTCOME
A social presence that builds trust before a prospect ever picks up the phone.
Phase 3 · Ongoing
Commercial Pipeline — Apartments & Builders
You've done commercial work — Wildflower Country Club, apartment complexes in Colleen and Waco. There's a whole pipeline of commercial opportunities that most residential pool contractors don't pursue. We help you get in front of them.
- Greystar vendor portal registration ($100/yr) — get listed as an approved pool contractor for 125+ complexes
- Target other major property management companies: Lincoln Property, Roscoe Properties, Cushman & Wakefield
- Temple Area Builders Association — leverage your existing membership for referral relationships
- Trade show booth strategy for apartment investor conferences
- Commercial-specific marketing materials and case studies (Wildflower CC, Moonlight completions)
EXPECTED OUTCOME
A steady stream of commercial remodel and construction leads that don't depend on seasonal demand.
WHY CEN-TEX IS DIFFERENT
No Black Boxes. Complete Transparency.
You've been burned before — $6,000 spent with Result Branding, fake leads, no proofs, no communication. That's not how we operate. You'll see every ad before it goes live, know exactly what's being spent, and receive monthly reports that show real results.
Your accounts, your ownership
Ads run under your LLC — not ours. You own everything.
Proof before publish
Every ad creative is approved by you before it goes live.
Cost-plus transparency
You set the ad budget. Our fee is on top — no hidden markups.
Real leads, not email lists
Call-focused ads targeting people actively searching for your services.
INVESTMENT & PRICING
Transparent Pricing. No Surprises.
You set the ad budget. We add our management fee on top. Every dollar is accounted for — you'll always know exactly where your money is going.
Phase 1
Google Ads — Get the Phone Ringing
first month (setup + $300 mgmt + $500 ad spend)
One-Time Setup Fee
Account creation & cleanup, campaign architecture, keyword research, ad copywriting, conversion tracking setup, and Google Ads credit access restoration.
Monthly Management Fee
$300/mo minimum floor — regardless of spend level. Includes campaign optimization, A/B testing, reporting, and ongoing keyword management.
Recommended Ad Spend
You set the budget — this goes directly to Google. Start conservative to establish your cost-per-lead, then scale what's working.
WHAT'S INCLUDED
- Full account ownership under your LLC
- Proof of every ad before it goes live
- Monthly performance report
- Direct phone call-focused ad formats
Phase 2
Social Media — Build the Brand
/ month + ad spend (custom quote available)
Meta Lead Ad Management
Facebook & Instagram lead generation campaigns, audience targeting, A/B testing, and monthly reporting. Ad spend billed separately at cost.
Ad Creative Production
Static graphics, short-form video reels from job sites, before/after content, and customer testimonial capture — all managed by Cen-Tex.
Meta Ad Spend
Billed directly to your account at cost. We recommend starting here to build audience data before scaling.
WHAT'S INCLUDED
- Facebook page consolidation & cleanup
- Instagram growth strategy
- Ads run from your pages, not ours
- Monthly content calendar
Phase 3
Commercial Pipeline — Apartments & Builders
to get started (Greystar registration)
Greystar Vendor Portal
One-time registration to become an approved vendor across 125+ Greystar-managed properties. Includes insurance compliance setup guidance.
Commercial Marketing Materials
Case studies, project portfolios, trade show booth materials, and commercial-specific ad campaigns targeting property managers and developers.
Trade Show Strategy
Booth design, collateral, and follow-up campaign for apartment investor and builder association conferences.
WHAT'S INCLUDED
- Greystar & major PM company registration
- Builder Association leverage strategy
- Commercial case study development
- Investor conference booth planning
HOW THE MANAGEMENT FEE WORKS
20% of Ad Spend — $300/mo Minimum
The management fee is calculated as 20% of your monthly ad spend, with a $300/mo floor. As your budget grows, the fee scales proportionally — so our incentives are always aligned with your results.
| Monthly Ad Spend | Mgmt Fee (20%) | Total Monthly Investment | Note |
|---|---|---|---|
| $500Start here | $300 | $800 | Floor applies |
| $750 | $300 | $1,050 | Floor applies |
| $1,000 | $300 | $1,300 | Floor applies |
| $1,500 | $300 | $1,800 | Floor applies |
| $2,000 | $400 | $2,400 | 20% kicks in |
| $3,000 | $600 | $3,600 | 20% kicks in |
The one-time $999 setup fee covers account creation, campaign build-out, keyword research, ad copywriting, and conversion tracking — paid once at the start of Phase 1. Monthly fees begin the following month.
WHAT CUSTOMERS SAY
A 4.8-Star Reputation Worth Amplifying
Aqua Blue has a strong Google reputation — but only 20 reviews. Our goal is to turn every satisfied customer into a visible testimonial that builds trust before anyone picks up the phone.
"Josh and his crew did an outstanding job on our pool renovation. The whole process was smooth, professional, and the results speak for themselves. Our pool looks brand new."
Chris R.
Temple, TX
"We've been using Aqua Blue for weekly service for two years now. The water is always crystal clear and Josh is always responsive. Highly recommend for anyone in the Temple area."
Jennifer M.
Belton, TX
"Called Aqua Blue after another company left our pool green and abandoned. Josh had it looking perfect within a week. Honest, reliable, and knows his stuff."
David K.
Killeen, TX
4.8★
Google Rating
20
Reviews (growing)
2.8★
Yelp (needs work)
GET IN TOUCH
Ready to Start Growing Your Business?
Let's talk about your goals, your current situation, and what a realistic first step looks like. No pressure, no hard sell — just a straightforward conversation about what's possible.
Call or Text
(254) 644-3410Service Area
Temple · Belton · Killeen · Salado · Waco Corridor